Articles

Getting it Right - Our Devotion to Scent Accuracy

Getting it Right - Our Devotion to Scent Accuracy

An extremely frequent comment we get from shoppers at markets is "Oh my!  That really does smell exactly like {Whatever Scent They Picked Up}."  Or they will gasp with the sudden rush of a memory triggered by our scent and tell us their memory story.  
The Scent Connection: Why Scents Trigger Such Strong Memory Recall

The Scent Connection: Why Scents Trigger Such Strong Memory Recall

Have you ever caught a whiff of a scent and were mentally transported back to a specific moment in your childhood?  Or alternatively, maybe you detected a pleasant scent on the wind and inhaled deeply, nearly intoxicated by the pleasure of the experience.