Coconut wax is majorly trending right now as the hot new must-have natural product. The message being conveyed is that coconut wax candles are cleaner burning than paraffin and produce a better scent throw than soy. Sounds great, right? We thought so, so this past year we seriously looked into switching to coconut wax. Our personal conclusion is that coconut wax is a Trojan Horse, making a lot of claims and promising amazing benefits but is mostly a hugely misleading gimmick.